1. It’s as easy to do something big as it is to do something small, so reach for a fantasy worthy of your pursuit, with rewards commensurate to your effort.

做大事和做小事的難易程度是一樣的。所以要選擇一個值得追求的宏偉目標(biāo)，讓回報與你的努力相匹配。

2. The best executives are made, not born. They never stop learning. Study the people and organizations in your life that have had enormous success. They offer a free course from the real world to help you improve.

最優(yōu)秀的高管不是天生的，而是后天磨礪的結(jié)果。他們好學(xué)不倦，永無止境。要善于研究你生活中取得巨大成功的人和組織，他們能夠提供關(guān)于如何在現(xiàn)實世界獲得成功的免費教程，可以幫助你進(jìn)行自我提升。

3. Write or call the people you admire, and ask for advice or a meeting. You never know who will be willing to meet with you. You may end up learning something important or form a connection you can leverage for the rest of your life. Meeting people early in life creates an unusual bond.

給你敬佩的人寫信或打電話，請他們提供建議或與其會面的機(jī)會。你永遠(yuǎn)不知道誰愿意跟你見面。最后你會從這些人身上學(xué)到很多重要的東西，建立你在余生都可以享用的人際關(guān)系。在生命早期結(jié)交的人，會與你締結(jié)非同尋常的感情紐帶。

4. There is nothing more interesting to people than their own problems. Think about what others are dealing with, and try to come up with ideas to help them. Almost anyone, however senior or important, is receptive to good ideas provided you are thoughtful.

人們總覺得最有意思的話題就是與自己相關(guān)的話題。所以，要善于分析他人的問題所在，并嘗試提出辦法來幫助他人。幾乎所有的人，無論他聲名多么顯赫、地位多么高貴，都愿意接受新的想法，當(dāng)然，前提是這些想法必須經(jīng)過深思熟慮。

5. Every business is a closed, integrated system with a set of distinct but interrelated parts. Great managers understand how each part works on its own and in relation to all the others.

每個企業(yè)都是一個封閉的集成系統(tǒng)，內(nèi)部各個組成部分性能獨特卻又相互關(guān)聯(lián)。優(yōu)秀的管理者既洞悉每個部分如何獨立運行，也熟知各部分之間如何相互協(xié)作。

6. Information is the most important asset in business. The more you know, the more perspectives you have, and the more likely you are to spot patterns and anomalies before your competition. So always be open to new inputs, whether they are people, experiences, or knowledge.

信息是最重要的商業(yè)資產(chǎn)。掌握得越多，擁有的視角就越多，在競爭對手面前就越有可能發(fā)現(xiàn)常規(guī)模式和異?，F(xiàn)象。所以要始終對進(jìn)入企業(yè)的新鮮事物保持開放的態(tài)度，無論是新的人、新的經(jīng)驗，還是新的知識。

7. When you’re young, only take a job that provides you with a steep learning curve and strong training. First jobs are foundational. Don’t take a job just because it seems prestigious.

在年輕的時候，請接受能為自己提供陡峭的學(xué)習(xí)曲線和艱苦的磨煉機(jī)會的工作。最初的工作是為人生打基礎(chǔ)的，不要為了暫時的聲望而輕易地接受一份工作。

8. When presenting yourself, remember that impressions matter. The whole picture has to be right. Others will be watching for all sorts of clues and cues that tell who you are. Be on time. Be authentic. Be prepared.

在展示自己時，請記住，印象非常重要。整體形象必須毫無瑕疵。其他人會通過各種線索和端倪，判斷你的真實面貌。所以，要重諾守時，要真實誠信，要準(zhǔn)備充分。

9. No one person, however smart, can solve every problem. But an army of smart people talking openly with one another will.

再聰明的人也不能解決所有問題。聰明人組成的開誠布公的團(tuán)隊卻可以無往而不利。

10. People in a tough spot often focus on their own problems, when the answer usually lies in fixing someone else’s.

處于困境中的人往往只關(guān)注自己的問題，而解決問題的途徑通常在于你如何解決別人的問題。

11. Believe in something greater than yourself and your personal needs. It can be your company, your country, or a duty for service. Any challenge you tackle that is inspired by your beliefs and core values will be worth it, regardless of whether you succeed or fail.

一個人的信念必須超越自我和個人需求，它可以是自己的公司、祖國或服役義務(wù)。任何因信念和核心價值觀的激勵而選擇的挑戰(zhàn)都是值得的，無論最終的結(jié)果是成功還是失敗。

12. Never deviate from your sense of right and wrong. Your integrity must be unquestionable. It is easy to do what’s right when you don’t have to write a check or suffer any consequences. It’s harder when you have to give something up. Always do what you say you will, and never mislead anyone for your own advantage.

永遠(yuǎn)要黑白分明、百折不回。你的誠信必須要毋庸置疑。當(dāng)一個人不需要付出代價或承擔(dān)后果的時候，堅持做正確的事情并非難事。但當(dāng)必須得放棄一些東西時，你就很難保持信用記錄。要始終言而有信，不要為了自己的利益誤導(dǎo)任何人。

13. Be bold. Successful entrepreneurs, managers, and individuals have the confidence and courage to act when the moment seems right. They accept risk when others are cautious and take action when everyone else is frozen, but they do so smartly. This trait is the mark of a leader.

要勇往直前。成功的企業(yè)家、經(jīng)理和個人都是具有志在必得的氣魄和一往無前的精神的人。他們會在恰當(dāng)?shù)臅r刻當(dāng)仁不讓。當(dāng)其他人謹(jǐn)小慎微時，他們會接受風(fēng)險；當(dāng)其他人瞻前顧后時，他們會采取行動，但他們會選擇明智的做法。這種特質(zhì)是領(lǐng)導(dǎo)者的標(biāo)志。

14. Never get complacent. Nothing is forever. Whether it is an individual or a business, your competition will defeat you if you are not constantly seeking ways to reinvent and improve yourself. Organizations, especially, are more fragile than you think.

永遠(yuǎn)不要驕傲自滿。沒有什么是一成不變的。無論是個人還是企業(yè)，如果不經(jīng)常尋求自我重塑和自我改進(jìn)的方法，就會被競爭對手打敗。尤其是組織，因為組織比想象中更脆弱。

15. Sales rarely get made on the first pitch. Just because you believe in something doesn’t mean everyone else will. You need to be able to sell your vision with conviction over and over again. Most people don’t like change, so you need to be able to convince them why they should accept it. Don’t be afraid to ask for what you want.

極少有人能在首次推介中完成銷售。僅僅因為你對一些事物有信念，并不意味著其他人也愿意接受。你需要能夠一次又一次堅定地推銷你的愿景。大多數(shù)人不喜歡改變，所以你需要說服他們?yōu)槭裁匆邮芨淖?。不要因為畏懼而不去爭取自己想得到的東西。

16. If you see a huge, transformative opportunity, don’t worry that no one else is pursuing it. You might be seeing something others don’t. The harder the problem is, the more limited the competition, and the greater the reward for whomever can solve it.

如果你看到一個巨大的變革性機(jī)會，不要疑慮其他人為什么沒有采取行動。你可能看到了他人沒有看到的東西。問題越嚴(yán)峻，競爭就越有限，對問題解決者的回報就越大。

17. Success comes down to rare moments of opportunity. Be open, alert, and ready to seize them. Gather the right people and resources; then commit. If you’re not prepared to apply that kind of effort, either the opportunity isn’t as compelling as you think or you are not the right person to pursue it.

歸根到底，成功就是抓住了寥寥可數(shù)的機(jī)遇。要始終保持開放的思維，冷靜觀察，高度警覺，隨時準(zhǔn)備抓住機(jī)會。要統(tǒng)籌合適的人力和其他資源，然后全力以赴。如果你沒有準(zhǔn)備好拼盡全力，要么是因為這個機(jī)會沒有你想象的那么有吸引力，要么是因為你不是把握這一機(jī)遇的合適人選。

18. Time wounds all deals, sometimes even fatally. Often the longer you wait, the more surprises await you. In tough negotiations especially, keep everyone at the table long enough to reach an agreement.

時間會對所有交易造成負(fù)面影響，有時甚至產(chǎn)生致命影響。一般情況下，等待的時間越久，意料之外的事情就越多。特別是在艱難的談判中，要讓所有人都在談判桌上協(xié)商足夠長的時間，以此達(dá)成協(xié)議。

19. Don’t lose money!!! Objectively assess the risks of every opportunity.

不要賠錢?。?！客觀地評估每個機(jī)會的風(fēng)險。

20. Make decisions when you are ready, not under pressure. Others will always push you to make a decision for their own purposes, internal politics, or some other external need. But you can almost always say, “I think I need a little more time to think about this. I’ll get back to you.” This tactic is very effective at defusing even the most difficult and uncomfortable situations.

要在準(zhǔn)備好時做出決定，而不是在壓力之下。或為了達(dá)到個人目的，或因為內(nèi)部政治斗爭，或因為一些外部需求，其他人總會催促你做出決策。但幾乎每次你都可以這么說：“我需要更多的時間來考慮這個問題。我想清楚了再回復(fù)你?！奔词故窃谧钇D難、最令人不快的情況下，這種策略也非常有效。

21. Worrying is an active, liberating activity. If channeled appropriately, it allows you to articulate the downside in any situation and drives you to take action to avoid it.

憂慮是一種積極的心理活動，可以開闊人的思路。如果能正確引導(dǎo)這一情緒，你就可以洞察任何形勢下的負(fù)面風(fēng)險，并采取行動規(guī)避這些風(fēng)險。

22. Failure is the best teacher in an organization. Talk about failures openly and objectively. Analyze what went wrong. You will learn new rules for decision making and organizational behavior. If evaluated well, failures have the potential to change the course of any organization and make it more successful in the future.

失敗是一個組織最好的老師。開誠布公地客觀談?wù)撌?，分析問題所在，你就會從失敗中學(xué)到關(guān)于決策和組織行為的新規(guī)則。如果評估得當(dāng)，失敗就有可能改變一個組織的進(jìn)程，使其在未來更加成功。

23. Hire 10s whenever you can. They are proactive about sensing problems, designing solutions, and taking a business in new directions. They also attract and hire other 10s. You can always build something around a 10.

盡可能雇用10分人才，因為他們會積極主動地感知問題、設(shè)計解決方案，并朝著新方向開展業(yè)務(wù)。他們還會吸引和雇用其他10分人才。10分人才做什么事都會得心應(yīng)手。

24. Be there for the people you know to be good, even when everyone else is walking away. Anyone can end up in a tough situation. A random act of kindness in someone’s time of need can change the course of a life and create an unexpected friendship or loyalty.

如果你認(rèn)為一個人的本質(zhì)是好的，就要隨時為這個人提供幫助，即使其他人都離他而去。任何人都可能陷入困境。在別人需要的時候，一個偶然的善意行為就會改變他的生命軌跡，造就意想不到的友誼或忠誠。

25. Everyone has dreams. Do what you can to help others achieve theirs.

每個人都有夢想。盡你所能幫助別人實現(xiàn)他們的目標(biāo)。